I (Jimmy Keller) started First Glance Outdoors in 2022 as a college athlete from Wisconsin who loves the outdoors just as much as the game. My mission is to build a brand that represents real adventure — the animals, the hard work, and the moments you share with the people who matter. First Glance delivers quality, affordable gear for every part of the lifestyle, whether you’re out in the field, on a hike, or relaxing with friends who live the same passion.